Elon Musk set to become number-one influencer on Twitter

‘Chief Twit’ takes management

Musk completes his $44bn (£38.1bn) takeover of Twitter, instantly firing a variety of the corporate’s prime executives and tweeting “the fowl is freed”.

Earlier than formally taking cost of the corporate, Musk modified his Twitter profile to learn “Chief Twit” and turned as much as Twitter HQ in San Francisco carrying a sink, saying: “Let that sink in!”

Pledge remodeled hate speech

Musk responds to considerations that he’ll loosen laws on the firm governing hate speech and misinformation by saying he’s “not but made any modifications”. He provides {that a} new “content material moderation council with extensively various viewpoints” will meet earlier than any coverage modifications.

Platform battles ‘trolling marketing campaign’

After a surge in tweets containing racist language, Twitter’s head of belief and security says: “Hateful conduct has no place right here.” Yoel Roth says the corporate is taking motion in opposition to customers “concerned on this trolling marketing campaign” to make Twitter protected and welcoming for everybody.

Musk shares inaccurate story

Musk tweets an article containing a variety of inaccuracies about an assault on the husband of US Home of Representatives Speaker Nancy Pelosi by a hammer-wielding intruder. The location has a historical past of publishing inaccurate tales and Musk later deletes the tweet after a backlash.

Trump return dismissed – for now

With simply over every week to go earlier than the US midterm elections, Musk responds to questions on whether or not he’ll reinstate former President Donald Trump’s account on Twitter by tweeting: “If I had a greenback for each time somebody requested me if Trump is coming again on this platform, Twitter can be minting cash!”

Picture copyright by Getty Photos

Later that day, Musk attended a halloween occasion in New York and posed for pictures carrying a “Satan’s champion” costume.

Criticism over subscription service

Following stories that Twitter will start charging customers to have verified accounts, Musk responds to criticism from writer Stephen King by saying: “We have to pay the payments one way or the other!”.

Musk strikes to chop employees numbers

Staff on the firm start receiving emails entitled “Your Function at Twitter” informing them whether or not they have misplaced their jobs. Responding to information concerning the layoffs, Musk says “sadly there isn’t any alternative when the corporate is shedding over $4M/day”.

Yoel Roth, the pinnacle of belief and security, stated 50% of the corporate’s almost 8,000 workers had been laid off however sought to reassure customers and advertisers that the platform’s moderation capability remained intact.

Twitter founder breaks silence

Twitter co-founder and ex-CEO Jack Dorsey breaks his silence over the Musk takeover to apologise to employees who’ve misplaced their jobs, saying: “I personal the duty for why everyone seems to be on this scenario: I grew the corporate measurement too rapidly.”

Crackdown on parody accounts

Musk publicizes that Twitter accounts impersonating folks with out being clearly labelled a parody shall be completely suspended – a change to the earlier course of when accounts got a warning first.

A lot of accounts that modified their identify to “Elon Musk” and mocked the billionaire had already been suspended or positioned behind a warning signal.

Warnings about Twitter’s survival

In his first e-mail to Twitter employees, Musk warns that the “financial image forward is dire” and provides: “With out vital subscription income, there’s a good probability Twitter is not going to survive the upcoming financial downturn.”

In the meantime, after the launch of the $8-a-month Twitter Blue subscription, which provides paying customers a blue tick, a slew of parody accounts that seem like verified emerge, together with a faux George W Bush account that tweets: “I miss killing Iraqis”.

Key employees go away firm

Extra high-profile employees stop, together with head of belief and security Yoel Roth and chief safety officer Lea Kissner.

Twitter Blue rollout placed on maintain

The choice to subscribe to Twitter Blue disappears after its preliminary bumpy roll-out. Musk later confirms that the launch of the service has been put again to the top of November “to ensure that it’s rock stable”.

Musk cuts down on contractors

Reviews in US media say hundreds of contractors who had been working for Twitter have had their contracts terminated. Know-how information web site Platformer says as many as 80% of its 5,500 contractor workforce have been laid off within the transfer however the firm made no official announcement.

Workers instructed: Be hardcore or go away

In a late-night e-mail to all Twitter employees, Musk says workers should decide to a “hardcore” tradition of working “lengthy hours at excessive depth” or go away the corporate.

Firm workplaces abruptly closed

In a shock announcement, Twitter says its firm workplaces shall be closed briefly. The transfer comes amid stories that enormous numbers of Twitter employees had resigned.

Responding to fears the platform was about to close down resulting from shedding key employees, Musk tweeted: “The most effective individuals are staying, so I’m not tremendous nervous.”

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